/ Motion branding

More than going through the motions

Our main goal here is to present technical and complex subject matter in a way that is both elegant and easy to understand.

That is why we never underestimate a well-executed, simple idea
Along with a clear message, we start with a solid concept, build up with smart copy, strong visuals, careful art direction, and refined animation to create work that is delightful and easy to watch.
/ Motion branding

More than going through the motions

Our main goal here is to present technical and complex subject matter in a way that is both elegant and easy to understand.

That is why we never underestimate a well-executed, simple idea
Along with a clear message, we start with a solid concept, build up with smart copy, strong visuals, careful art direction, and refined animation to create work that is delightful and easy to watch.
We animate our elements simply and subtly, with messaging taking the lead in the order of appearance. In general, there are two approved animation options for each element: copy (slide in from below /from the side), brackets (move L/R to fit in the final layout /fade in with a slight scale), and speech bubbles (ease in from below /slight pop-up).