The way of the grid
Although going off the grid sounds like something creatives could relate to closely, when it comes down to design and especially the brand, we prefer sticking to those squares. Using a base unit will establish relationships between your grid proportions, typography, shape sizes, and space between elements.
Choose either the mini or the baseline unit to build your grid and spatial relationships.
The way of the grid
Although going off the grid sounds like something creatives could relate to closely, when it comes down to design and especially the brand, we prefer sticking to those squares. Using a base unit will establish relationships between your grid proportions, typography, shape sizes, and space between elements.
Choose either the mini or the baseline unit to build your grid and spatial relationships.
![grid system](https://brandbook.infobip.com/wp-content/uploads/2023/07/infobip-grid-system.png)