/ Video guide

We think sharp and look on point

Apart from the logo animation you've seen in the previous section, there are other elements we use in our motion projects to make them look on-brand. Those are: our watermark (placed in the upper right corner), speaker info placement (lower third of the screen), intro title scene, question cards, subtitles, and transitions.

When embarking on an Infobip photo or video shoot, especially if this is our first project together, make sure to study our visual and verbal language and adopt our photo and video style. You can always request advice and guidance from the Creative team: creative@infobip.com.

/ Video guide

We think sharp and look on point

Apart from the logo animation you've seen in the previous section, there are other elements we use in our motion projects to make them look on-brand. Those are: our watermark (placed in the upper right corner), speaker info placement (lower third of the screen), intro title scene, question cards, subtitles, and transitions.

When embarking on an Infobip photo or video shoot, especially if this is our first project together, make sure to study our visual and verbal language and adopt our photo and video style. You can always request advice and guidance from the Creative team: creative@infobip.com.

video guide
Before pressing REC
In filming and audio recording, follow the best practices of your trade: choose your shooting locations carefully, follow the rule of thirds in framing, add depth to your shots, and pay attention to lighting and sound quality - all to ensure the best raw materials for future editing and applying all those elements of the Infobip branding.
/ Infobip video types
Brand videos (manifesto)
A broad, sweeping overview of the essence and mission of the brand, inspirational in character.
Brand videos (about us)
Who we are and why we’re here; detailed, fast-paced storytelling communicating the brand's competitive advantages.
Product videos (explainers)
Often animated, short-form videos used for marketing or sales purposes that highlight our company’s product or service in a compelling and efficient way.
Product videos (demos)
Practical demonstrations of how a product works, used to educate our viewers.

Testimonials
(customer stories)

Videos of customers or clients talking about how the company's product or service has helped them solve a problem.
Podcast-style videos
Where the focus is kept on the speaker's audio delivery, and video plays a supporting role.