Infobip at
a glance
Infobip is a global leader in omnichannel communication. We make it our business to simplify how brands connect with, engage and delight their customers at global scale.
We started our business in 2006 with a 160-character limit per SMS. Today, there are almost no limits to the shape and form our messages can take, the channels they can travel through, and whom and where they can reach, support, secure, and authenticate.
Another thing our messages never lack is character.
And the main character is always the customer.
We are diverse here. We are many. We come from different departments and agencies all over the world, but our writing is never all over the place. From social posts to blogs, ads, emails, videos, sales decks, job requirements, and even this guide – we come across as a single, recognizable global brand.
Here’s how we do it:
Imaginative and Relentless
We talk about possibilities with conviction and clarity. Our writing is bold and inspiring, brimming with energy.
Humble and Confident
We know our worth and we want to empower others to discover theirs. Our words are welcoming and reassuring.
Straightforward and Transparent
We speak in a clear, relatable way meant for everyone to understand. We opt for simplicity over buzzwords every time.
Empowering
Inspiring, encouraging, supportive, helpful, and focused on positive outcomes, but never unrealistic, overpromising – or domineering.
Open
More friendly, optimistic, approachable, and conversational than formal, but never silly or unprofessional. Inclusive, rather than being industry exclusive.
Clear
We talk about possibilities with conviction and clarity. Our writing is bold and inspiring, brimming with energy.
Our brand call is quintessential Infobip. It's not to be confused with a brand tagline or slogan, but it is more of a mantra that reflects our perpetual drive and relentlessness in everything we do.
Milestones reached, challenges overcome, and chapters successfully closed—are just the start of something bigger. There are always more possibilities to explore, and in our humble confidence, we know there are many different roads we can take.
